Gone are the days when marketing was just limited to or has solely depended on marketing means such as telemarketing, advertising in newspapers or taking part in trade shows, direct mailing etc. But now, with PPC becoming more and more a popular option, marketers or companies are reviving their marketing methodologies and are seemed to be adopting it more quickly. Cost-effectiveness is the primary reason why it has become a favorite of every business – small, medium and large-size businesses. Today, we see a great number of business owners advertising their business through PPC because of the opportunity of gaining an increase in ROI (Returns on Investment).
Defining Pay Per Click (PPC)
“PPC (Pay Per Click) is one of the cost-effective ways of marketing business online. It is one of the surest ways of making business instantly succeed, maximizing leads and the sales. Harnessing this form of marketing can certainly provide web visibility your business may need and thus increase sales instantly.”
PPC is a success-oriented form of online advertising in which advertisers pay on a cost-per-click (CPC) basis. Here, advertisers pay for the clicks which their ads receive. Ads will be displayed based on keyword more relevant to your business.
There are two models of Pay Per Click Advertising. They are:
1 Search Networks
2 Content Networks
Search Networks – Ad is displayed in search engines and they will be labeled as “sponsored links.” They may appear in search engines above and adjacent to organic search results. There are three major search engines which run PPC methodology for advertisers. They are:
- Google Adwords
- Yahoo! Search Marketing
- Microsoft Ad Center
Content Networks – Here, your “Pay Per Click ads” will be shown on sites which have signed up to have ads appear on their sites. “Ad position” is not fixed because it would be decided by the site owner who is running PPC ads on their site.