Tired of hearing about how you should be SPENDING MORE marketing dollars to grow sales? We are too! In fact, let us be the first to say you SHOULD BE SPENDING LESS on your marketing efforts. That’s right, we said LESS!
When an organization incorporates the Four Step Marketing formula into their business, amazing things happen. For starters, our book will teach you how to develop a clearly defined marketing message explaining why any customer would be crazy to do business with anyone but your company. Secondly, you’ll learn the art of lead generation and how to booby-trap your business with irresistible offers. The third section of our book explains how to MEASURE your marketing weapons of choice so you spend less overall. Lastly, we’ll show you how to automate everything and let your marketing campaigns run on autopilot.